Englefield Scaffolding Google review
Luke is fantastic from start to finish. Attention to detail was great and a very fair price. Super fast and friendly service which I highly recommend.
SEO for tradesmen who want the phone to ring
Roofers, scaffolders, plumbers, electricians, builders. When someone nearby searches for your trade, you want to be one of the three names Google shows above everything else. That's the map pack, and it's where trade work is won.
Luke calls you back within the hour, Mon–Fri 8am–6pm
- Your trade + your town The searches that bring in work
- Google profile, managed Posts and optimisation
- A page for every area Every town you travel to
- Reviews strategy Builds trust with new customers
- Monthly report In plain English
- No contracts Cancel with 30 days' notice
Your best enquiries never touch your website
This is the most common reason a trade says "the website doesn't do anything". It usually is doing something. It's just doing it somewhere nobody's looking.
01
Almost all of it happens on a phone
Trade searches are overwhelmingly mobile. On JNC Roofing's listing the click-through rate on mobile is more than ten times higher than desktop. That's the signature of the map pack: the three local businesses Google shows at the top with a map above them.
02
They tap Call, not your website
When someone finds a tradesman in the map pack, they tap Call or Directions on the listing itself. They never land on your site, so the enquiry never appears in your website analytics. It only shows in the Google Business Profile data.
03
Nobody scrolls to page two
Nobody plans a new roof. They search when the ceiling's wet, they call one of the first names they see, and they're not scrolling. If you're not in the top three, for most people you don't exist.
A new roofer in Amersham, up against a decade's head start
Jack Cooper runs JNC Bespoke Roofing. Good work, good reputation with the people who'd used him, and almost nothing online for the people who hadn't. No website. A Google listing with around six interactions across three whole months.
| Metric | Before Feb–Apr 2026 | After May–Jul 2026 |
|---|---|---|
| Google profile interactions | ~6 | 40+ |
| Website clicks from the listing | ~0 | 40 |
| Calls direct from the listing | 0 | 4 |
| Ranking for "roofer in Amersham" | Not appearing | Position 2 |
| Map results for "roofing Amersham" | Not appearing | Consistently top |
Figures accurate as of July 2026, from Google Business Profile and Search Console. JNC now appears top of the map results for "roofing Amersham", above a firm with over 140 reviews that's been established for years.
Roofing · Amersham
JNC Bespoke Roofing
Website, Google profile and local SEO for a new roofer, now above firms with a decade’s head start.
Read the full case study →
Scaffolding · Aylesbury
Englefield Scaffolding
Website, Google profile and local SEO for a scaffolding firm that got its work by word of mouth. Live seven days after the first call.
Read the case study → Run a trade business? Let's get your phone ringing. We call back within the hour, Mon–Fri 8am–6pm
What we actually do every month
No jargon, no 40-page audit you'll never read. Four things, done properly and repeatedly, while you're on the tools.
- 01
Build a site that covers every area you work in
A page for each town you actually travel to, so you turn up for "roofer in Chesham" and not just your own postcode. SEO built into the structure from the start, not bolted on after.
- 02
Set up and verify your Google Business Profile
The part most trades skip or half-finish. Full categories, full services list, description and photos. And verified, which is the slow bit and the bit that counts.
- 03
Keep posting to your profile
Google rewards profiles that are actually active. Most local businesses post once when they set it up and never again. That gap is the opportunity.
- 04
Watch what people search and adjust
We track the terms bringing you work and reshape the site around them. You get a plain-English report every month showing what moved.
Want this done for your trade? We call back within the hour, Mon–Fri 8am–6pm
Any trade with a service area
The approach is the same whatever's on the side of the van. Rank for your trade plus your town, and own the map pack across every area you cover.
Rated 5.0 on Google
Bergen Digital
5.0 10 Google reviews
Misbourne Plumbing Google review
Luke is super quick to put a website together, looks great and works well. Google worked on weekly for you. Would highly recommend.
The Old Swan Beaconsfield Google review
Absolutely amazing, Luke is always on it, he is just brilliant. My website looks great, very professional. I couldn't have done it without him.
Questions trades ask
One fixed monthly fee covering local SEO, Google Business Profile management and regular posts, and hosting and maintenance for your website. Facebook and Instagram can be added on top. If you need a website building, that's a one-off fee. No setup fees and no contracts: cancel with 30 days' notice. Every price is listed on our pricing page.
Google Business Profile improvements often show within weeks. JNC Roofing saw movement in the first month. Competitive trade terms take two to four months of consistent work. The monthly report shows exactly what is shifting, so you are never guessing.
Word of mouth is the best lead there is, but it doesn't scale and it dries up in quiet months. Your reputation reaches people who already know your name. Google reaches the ones who don't, and right now a competitor is getting those calls.
Any service area business: roofers, scaffolders, plumbers, electricians, builders, landscapers, decorators. The approach is the same whatever is on the side of the van. Rank for your trade plus your town, and own the map pack.
We can work with an existing site if it's solid. If it's slow, not mobile-friendly, or has no pages for the areas you cover, it will hold the SEO back and we'll tell you straight rather than take your money for months.
No. We are based in Buckinghamshire and know the local market well, but local SEO works the same anywhere in the UK. We currently rank trades across Buckinghamshire and Hertfordshire.
Question not answered here? Ask us. We call back within the hour, Mon–Fri 8am–6pm
Guides for trade businesses
Local SEO
SEO for Roofers: How to Get Found on Google
How roofers get into the map pack for the towns they cover, with real numbers from an Amersham roofer.
Local SEOSEO for Electricians: How to Get Found on Google
How electricians get found for rewires, EV chargers and EICRs, not just call-outs, in the towns they cover.
Local SEOSEO for Plumbers: How to Get Found on Google
How plumbers and heating engineers win emergency searches and get ahead of the winter boiler rush.
Let's get your phone ringing
Tell us your trade and the areas you cover and we'll tell you straight what it would take to rank there, and whether it's worth it. We call back within the hour, Mon–Fri 8am–6pm.