Roofers, scaffolders, plumbers, electricians, builders. When someone nearby searches for your trade, you want to be one of the three names Google shows above everything else. That's the map pack, and it's where trade work is won.
The bit most trades miss
This is the most common reason a trade says "the website doesn't do anything". It usually is doing something. It's just doing it somewhere nobody's looking.
Trade searches are overwhelmingly mobile. On JNC Roofing's listing the click-through rate on mobile is more than ten times higher than desktop. That's the signature of the map pack — the three local businesses Google shows at the top with a map above them.
When someone finds a tradesman in the map pack, they tap Call or Directions on the listing itself. They never land on your site. So the enquiry never appears in your website analytics — it only shows in the Google Business Profile data.
Nobody plans a new roof. They search when the ceiling's wet, they call one of the first names they see, and they're not scrolling. If you're not in the top three, for most people you don't exist.
Profile interactions, one roofer
For "roofer in Amersham"
Google rating
Per month, no contract
Real Results
Jack Cooper runs JNC Bespoke Roofing. Good work, good reputation with the people who'd used him — and almost nothing online for the people who hadn't. No website. A Google listing with around six interactions across three whole months.
| Metric | Before Feb–Apr 2026 | After May–Jul 2026 |
|---|---|---|
| Google profile interactions | ~6 | 40+ |
| Website clicks from the listing | ~0 | 40 |
| Calls direct from the listing | 0 | 4 |
| Ranking for "roofer in Amersham" | Not appearing | Position 2 |
| Map results for "roofing Amersham" | Not appearing | Consistently top |
Figures accurate as of July 2026, from Google Business Profile and Search Console. JNC now appears top of the map results for "roofing Amersham" — above a firm with over 140 reviews that's been established for years.
How It Works
No jargon, no 40-page audit you'll never read. Four things, done properly and repeatedly, while you're on the tools.
A page for each town you actually travel to, so you turn up for "roofer in Chesham" and not just your own postcode. SEO built into the structure from the start, not bolted on after.
The part most trades skip or half-finish. Full categories, full services list, description, photos — and verified, which is the slow bit and the bit that counts.
Google rewards profiles that are actually active. Most local businesses post once when they set it up and never again. That gap is the opportunity.
We track the terms bringing you work and reshape the site around them. You get a plain-English report every month showing what moved.
Who We Work With
The approach is the same whatever's on the side of the van — rank for your trade plus your town, and own the map pack across every area you cover.
Pricing
No setup fees, no minimum term, no quote you have to chase us for.
Everything needed to keep your website maintained and your Google presence active, every week.
The same plan with Facebook and Instagram added — three posts a week, all from the photos you send us.
Common Questions
Get in Touch
Tell us your trade and the areas you cover and we'll tell you straight what it would take to rank there — and whether it's worth it. If we can't help, we'll say so.