An electrician’s work splits two ways. Small call-outs come in all the time: a tripping circuit, a dead socket, an outside light. The jobs that pay the bills are bigger and planned: rewires, consumer unit upgrades, EV chargers, extensions, landlord certificates.
Most electricians show up on Google, if at all, for the first kind. SEO for electricians is mostly about showing up for the second kind as well, in the towns you actually want to work in.
How people search for an electrician
Searches fall into three groups:
- Urgent: “emergency electrician near me”, “electrician [town]”, “power cut one room”. The person rings one of the first names on the screen.
- Planned jobs: “full rewire cost”, “consumer unit replacement [town]”, “EV charger installer [town]”. They compare a few firms and read reviews.
- Compliance: “EICR [town]”, “landlord electrical certificate”, “electrical safety certificate selling house”. Landlords and letting agents search for this regularly, and they come back every five years.
Each group needs something different from you. Urgent searches are won in the map pack. Planned and compliance searches are often won by a website page that answers the question better than anyone else in your town.
1. Set up your Google Business Profile for the work you want
- Primary category: “Electrician”. Add “Electrical installation service” or “Electric vehicle charging station contractor” as secondary categories if you do that work.
- Services: list each job separately. Rewires, consumer units, EICRs, EV chargers, lighting, fault finding, PAT testing. Google matches searches to these, and a line that just says “all electrical work” gives it nothing to match.
- Service areas: the towns you travel to. Leave out places you’d turn work down in.
- Photos: finished consumer units, tidy chased-in cable runs, EV chargers on the wall. Neat work photographs well and does the selling for you.
Our guide to ranking higher on Google Maps covers every profile fix in order of impact.
2. One page per job, not one page for everything
This is where electricians gain the most. Most electrician websites have a single services page listing fifteen jobs in bullet points. Google has nothing to rank there for “EV charger installer Amersham”, because no page is actually about it.
Give each job you want more of its own page: what it involves, roughly how long it takes, what the customer needs to do, and which towns you cover for it. Five proper pages for rewires, consumer units, EICRs, EV chargers and fault finding will outrank one long list every time.
If you want more of a certain kind of work, the page for it should be the best on your site.
3. Put your registration where people can see it
People are nervous about electrical work, and they’ve heard about Part P even if they couldn’t explain it. Being NICEIC or NAPIT registered is a big reason to pick you, so don’t hide it in the footer:
- Put the logo and your registration number near the top of every page.
- Mention it in your Google profile description.
- Say plainly that you certify the work and register it with building control, so the customer doesn’t have to.
None of this helps you rank directly. It turns the people who find you into people who ring you, and Google watches who gets the calls.
4. Reviews that mention the job
A review saying “great electrician” is nice. A review saying “replaced our old fuse box with a new consumer unit in Chesham, tidy and on time” helps you rank for consumer units in Chesham.
Ask every customer on the day the job’s done, by text, with a direct link to leave a review. Ask them to say what you did and where. Here’s a simple system for getting more Google reviews that keeps them coming every week.
5. Look after landlords and agents
EICRs are steady, repeat work. A rental needs one at least every five years, and a letting agent with a hundred properties needs a lot of them. A clear EICR page, with your turnaround and what the landlord gets at the end, will pick up searches your competitors aren’t even trying for.
It’s also one of the few places a page on your site can bring in work that repeats on its own.
6. Don’t judge it on website visits
Plenty of enquiries from Google never reach your website. People tap Call on your profile and that’s that. Check your profile’s performance for calls, direction requests and website clicks before deciding whether any of this is working. We explain where those enquiries hide and how to read them.
How long it takes
Profile fixes can show within a few weeks. Ranking for planned jobs like rewires or EV chargers in a busy town usually takes two to four months of steady work. Compliance searches like EICRs are often less contested, and can move faster.
We’ve done this for other trades too. A roofer in Amersham went from about six profile interactions in three months to over forty, and reached position 2 for “roofer in Amersham”. The roofer’s guide and the plumber’s guide cover what’s different for those trades.
Rather have it done for you?
That’s what our SEO for tradesmen service covers: the website, the Google profile, the reviews and the reporting, for electricians and other trades across Buckinghamshire and beyond. Leave your number and we’ll call you back within the hour, Mon–Fri 8am–6pm, with a straight answer on what it would take to get you found for the work you want.
