Case Study — Branding · Website
A new venture building bespoke garden saunas across Buckinghamshire — with no name, no brand and no website. Everything needed creating from scratch, and it needed to feel premium enough to match the product.
From naming to launch: we created the Bucks Sauna Club name, built the identity around it, and designed an atmospheric, image-led website that makes a brand-new company feel established from day one.
We worked through naming and landed on Bucks Sauna Club, then built the identity around it — logo, palette and tone that feel warm and considered rather than corporate.
The website followed: an atmospheric, image-led site where visitors can explore the sauna builds and register interest.
A premium product needs a premium first impression. Every decision — the name, the type, the photography-led layout — was made to signal quality before a word is read.
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