Bucks Sauna Club. Brand & Website
How Bergen Digital took Bucks Sauna Club from naming to launch: brand identity and a website for a bespoke sauna building company in Buckinghamshire.
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A new venture building bespoke garden saunas across Buckinghamshire, with no name, no brand and no website. Everything needed creating from scratch, and it needed to feel premium enough to match the product.
From naming to launch: we created the Bucks Sauna Club name, built the identity around it, and designed an atmospheric, image-led website that makes a brand-new company feel established from day one.
What we did
We worked through naming and landed on Bucks Sauna Club, then built the identity around it: logo, palette and tone that feel warm and considered rather than corporate.
The website followed: an atmospheric, image-led site where visitors can explore the sauna builds and register interest.
Our approach
A premium product needs a premium first impression. Every decision, from the name and type to the photography-led layout, was made to signal quality before a word is read.
Your project could be next
Tell us what you're building. We call back within the hour, Mon–Fri 8am–6pm. If we can't help, we'll tell you.